"Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources."
So, in fact Guerrilla Marketing is a good way of promoting your (small) company or product when you have little resources (mainly money). This can help you, the small fish, in a big sea of whales, to jump out of the water en show yourself to the world without being eaten by the whales along the way. Okay, that was a rather strange metaphor, but hey..I hope you get the point.
I have deep respect for people who come up with a really great Guerilla Advertisement.
Here are some of my favorites:
I can't wait to see what 'Online Guerrilla Marketing' will lead to...Hope to find some examples soon.
Hi Svenja, I enjoyed your post about guerrilla marketing. Do you know about the Blackberry campaign where they used Twitter to let people know about the location of a Blackberry at various university campuses in the Netherlands? http://www.blackberryhideout.nl/
BeantwoordenVerwijderenWould you classify it as an example of guerrilla marketing? -mn
Hi Maud,
BeantwoordenVerwijderenI had no idea where to place this reaction, based on your reaction. Twitter seems a bit difficult considering that it has a limit of 140 (?) signs and replying on one of your blogs about a subject that has no direct link to it might confuse you. So here it is: a reaction on your reaction to my article :)
First of all: thanks for replying. Second of all: I do believe that is an example of guerrilla marketing. Why? If you check the definition of guerrilla marketing, used by Wikipedia, you'll find that street giveaways are considered guerilla marketing. This campaign seems to be a digital giveaway within a surprising package. I have not seen a lot of actions like these so far and I believe it can be a cheap and effective way of promoting your product. Therefore, I consider it to be guerrilla marketing. However, if this kind of campaign, in twenty years from now, will be used all of the time, it will not be considered original anymore and is therefore no longer unusual. Then I would say that this is no longer guerrilla marketing. This also means that everything mentioned in my reaction is based on an opinion on what unusual and creative means to me. I believe it's a matter of placing your idea in the context of present life and deciding whether your campaign is standing out.
Very interesting piece of work! Guerrilla Marketing has always been one of my favourites. During my last study (Business Economics, Marketing), I encountered this marketing strategy many times. Nice metaphor also.
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